Breadth of a generalist, depth of a specialist, quality of an artist.
Two decades as a designer — product design, design systems, Chief Design Officer among them — across a smart-tennis app suite, a 500,000-user resale marketplace, and a sensemaking platform built from proof-of-concept.
Selected engagements
- Zenniz Built the design system as UX Lead, then used it to scale a smart-tennis app suite: new products, UX audits, +20–30% active users. View case study
- Zadaa Shipped new features into a live 500,000+ user marketplace as Lead Designer, without disrupting what customers already loved. View case study
- Swappie Turned the EU Accessibility Act deadline into a WCAG 2.2 AA, AI-ready design system rebuild — audit, remediation, legal sign-off, agent-authored pull requests. View case study
- Hunome Led design as Chief Design Officer from proof-of-concept to public launch, building a design team from zero. View case study