Breadth of a generalist, depth of a specialist, quality of an artist.
Two decades as a designer — product design, design systems, Chief Design Officer among them — across a smart-tennis app suite, a 500,000-user resale marketplace, and a sensemaking platform built from proof-of-concept.
Selected engagements
- Swappie Turned the EU Accessibility Act deadline into a WCAG 2.2 AA, AI-ready design system rebuild: aligned the compliance position with legal, trained engineering, legal and marketing, and shipped it as shared infrastructure for Product, Brand and Engineering. View Swappie summary
- Zenniz Built the design system as UX Lead and ran design from research to production with the development team, scaling a smart-tennis app suite for players, umpires and academy managers: +20–30% active users. View Zenniz summary
- Zadaa Shipped new features into a live 500,000+ user marketplace as Lead Designer, settling direction with the business and power-user research before build, without disrupting what customers already loved. View Zadaa summary
- Hunome Led design as Chief Design Officer from proof-of-concept to public launch and investor pitching, recruiting and mentoring a design team from zero. View Hunome summary